Jackie Wolven

 

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Because a platform is essential to a writer in today’s publishing world, we have partnered with national branding consultant Jacqueline Wolven to help you create the platform that’s right for you.

 

Branding – January 16

Writers, Bloggers, Small Businesses, Entrepreneurs, Artists – everyone who is trying to share a message or sell a product needs to understand their brand. It isn’t just for Tide and Coca-Cola! In this session you will understand how your brand lives online and in real life. The session explores the making of a great brand and all of the elements you need to develop yours.

Your brand includes:
Color Palette
Logo
Fonts
Photo/Images
Tag Line
Hashtags
Mission & Vision
 
This hands on session will help you clarify your brand and help you define yourself to your customers and competitors.
 
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Platform – February 20

It isn’t just social media anymore — you are developing a platform to share your message and attract the right customer, publisher, investor or visitor.

Tying together social media, blogging, and brand development this workshop will walk through ALL the elements you need to get yourself noticed.

We will cover the basics of what a platform is and how to craft yours — helping you through exercises that cast away what isn’t serving your brand. We will cover brands that are rocking their platform on every media and those that are sorely lacking, to help you see the difference. Tools, tips and tricks will be part of this session — be prepared to take notes and walk away knowing what you want to do to develop your platform. 

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Blog Right-Get On Track with Blogging – March 19

Everyone wants to be published and writing a blog can help you refine your message, story or style by giving you a canvas that people actually read.
 
In this session you will learn:
Why you need a blog
All about SEO
Best practices for blogging
How to grow your blog Developing your personal and professional brand through your blog Technical aspects to blogging
Blog scheduling and calendars
The blogging community and more.
 
If you have a blog and it has been floundering, this is the workshop to take. If you know you need a blog, but you haven’t done it yet, this course can help get you on track. If you aren’t sure if blogging is something you want to do for you, your writing or your business – come see and then decide.
 
If you don’t have a blog before the class starts, email jacquelinewolven@gmail.com for easy instructions to starting one or a connection to a low-cost guide who can help you get set up.
Having a blog prior to the class isn’t a requirement, but it might help you understand some of the technical aspects to blogging.
 
Who is this class for? Writers, artists, nonprofit directors, business owners, and anyone who wants their voice to be heard.
 
A laptop is not required but may be helpful.
 
 
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Social Media Survey – April 16

What’s a platform and why does it matter to a writer, blogger, entrepreneur, speaker or consultant? Social Media is an important piece of the platform puzzle. In this workshop, we will survey Facebook, Twitter, LinkedIn, Instagram, Periscope,
YouTube, and Pinterest, discuss which ones are right for you, and how you integrate your vision of who you are online.

Hands on, we will talk though specific issues, set goals, and walk out with a plan. No other social media workshop like it!

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Jacqueline Wolven has 25 years experience developing brands for Fortune 500 products, small businesses, entrepreneurs and small towns. Her work is featured in the Pampered Chef museum and used by small towns nationwide. She has helped companies rebrand aspects of their core business, product launches, and events. Her ultimate goal is that people live their brand everyday. See the work she does with her own brand at JacquelineWolven.com.

 

 

 

Find out more about Jackie here.

Jackie Wolven’s Platform Series in Rogers, AR