How effective is your author website?
An author, whether working with a traditional publishing company or self-published, must establish his or her own brand. It used to be that authors or their publicist would issue media kits including a bio, pictures, book descriptions, and other promotional items. Technology simplifies this process and enhances the author’s ability to personally reach his or her audience through an author website.
The question for authors becomes, however, is how effective is your website? Is it communicating what it should? Is it easy for readers to use? How could it be better?
In this workshop, we will cover the basics of what components make an effective author website then work in pairs to perform a hands-on website review. Reviewers will be provided a punch list that will guide them through the review process. Each participant will use the review to develop a website improvement plan. Bringing a laptop or mobile device is necessary.
About the instructor
Jamie Smith of Jamie’s Notebook gives companies and organizations “a voice with the written word.” Her mission is to help businesses and organizations discover and express their passion and purpose through the content they produce.
Jamie has become well-known in Northwest Arkansas for her ability to create content that informs, inspires and enlightens. Her business and writing expertise is often sought through one-on-one consulting, as well as when she leads seminars for various organizations.
Jamie’s career in words began in 2000 when she graduated from John Brown University with a degree in journalism. She worked as a full-time reporter in Oklahoma then Benton County until being laid off in 2010. It was then that she started her business, Jamie’s Notebook. She also wrote for many local publications, including Talk Business (formerly The City Wire for several years as a freelance contributor. After testing many options, she realized her niche and passion is copywriting for businesses and organizations with an emphasis on online communications.
When she’s not copywriting or consulting, writes on her personal blog, Sunflowers & Thorns. She lives in Elkins with her husband. They enjoy playing with their four furkids (two dogs and two cats), testing new recipes, and seeing what’s new on Netflix.
Center for Nonprofits 1200 W. Walnut St. Rogers, AR 72756