Every non-profit organization or small business (including authors), must communicate with their audience using various online platforms. Online writing has different considerations from traditional print writing. Additionally, each platform, including websites and blogs, have their own best practices. This all-day workshop will guide participants through general best practices for online writing, and how to apply those to their website and blogs.
While this class will focus on websites and blogs, brief mention of best practices for newsletters will also be discussed.
Participants will learn:
Basics of online writing
How online writing differs from more traditional writing genres
Forms of online writing
Tips for SEO (search engine optimization)
Tips for capturing (and keeping) the reader’s attention (including understanding online reading habits)
How to incorporate brand into online writing
Writing and formatting for both the search engines and the reader
General best practices for online writing
A website checklist-what each website should include
Best practices for a positive user experience
Best practices for writing each page
Suggested industry-specific pages
Why a business should have a blog
How to decide if you should do your blog in-house or outsource it
Planning your business blog
What to write about
Tips for success, including how to integrate into your overall sales and marketing plan.
Options for platforms
Purpose of a newsletter
Tips for subject lines
Tips for content
There will be several hands-on exercises throughout the day that will allow participants to create a plan for their business website and blog.
Jamie Smith of Jamie’s Notebook gives companies and organizations “a voice with the written word.” Her mission is to help businesses and organizations discover and express their passion and purpose through the content they produce.
Jamie has become well-known in Northwest Arkansas for her ability to create content that informs, inspires and enlightens. Her business and writing expertise is often sought through one-on-one consulting, as well as when she leads seminars for various organizations.
Jamie’s career in words began in 2000 when she graduated from John Brown University with a degree in journalism. She worked as a full-time reporter in Oklahoma then Benton County until being laid off in 2010. It was then that she started her business, Jamie’s Notebook. She also wrote for many local publications, including Talk Business (formerly The City Wire) for several years as a freelance contributor. After testing many options, she realized her niche and passion is copywriting for businesses and organizations with an emphasis on online communications.
Jamie lives in Elkins with her husband. They enjoy playing with their four furkids (two dogs and two cats), testing new recipes, and seeing what’s new on Netflix. Her personal blog is named Sunflowers & Thorns.
Center for Nonprofits 1200 W. Walnut St. Rogers, AR 72756