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The Word and the Sentence - Alison Taylor-Brown

How to use language to manipulate the reader to get the reaction you want.


  • Diction
  • Sound Devices
  • The Sentence
  • Figurative Language
  • Types of Phrases
  • Style


December 5, 2015
Time: 9 am - 4 pm
Rogers/Bentonville: Jones Center for Nonprofits at St. Mary’s , 1200 W Walnut St.



Subtext, High Events & Closings - Alison Taylor-Brown 

When the story is between the lines, over the top, or at the end.

  • sheclosingsBelow the Surface of Story, Plot, Context
  • Implicit Narrative
  • Weaving the Dramatic & the Subtl
  • Two Mistakes with High Events
  • Endings can Culminate or Imply Continuation
  • Ending Literal or From Afar?


January 9, 2016
Time: 9 am - 4 pm
Rogers/Bentonville: Jones Center for Nonprofits at St. Mary’s , 1200 W Walnut St.




Branding - Jackie Wolven 

BrandingLOGOWriters, Bloggers, Small Businesses, Entrepreneurs, Artists - everyone who is trying to share a message or sell a product needs to understand their brand. It isn’t just for Tide and Coca-Cola! In this session you will understand how your brand lives online and in real life. The session explores the making of a great brand and all of the elements you need to develop yours.

Your brand includes:
  • Color Palette
  • Logo
  • Fonts
  • Photo/Images
  • Tag Line
  • Hashtags
  • Mission & Vision
This hands on session will help you clarify your brand and help you define yourself to your customers and competitors.
January 16, 2016
Time: 9:30 am - 1:30 pm
Rogers/Bentonville: Whole Hog Cafe, 1400 Southeast Walton Blvd





For more information, to view complete workshop list or to register click here.

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